I was thrilled to come across this story the other day. (It’s almost as good as this one about the American student getting stuck inside a vagina sculpture in Germany.) To sum it up, a mother was nursing her 5-month-old baby at a Starbucks in Ottowa, when a fifty-year-old woman walked up to the counter to complain, referring to the action as “disgusting.” The barista, reportedly a teenage male, reassured the complainer that he’d handle it. He then proceeded to offer the nursing mom a free drink along with one of those sweet Starbucks vouchers for another free drink upon her next visit. To top it off, he apologized for the complainer’s poor behavior.
Win, win, win!
There is a lot to learn here, but I’ve got a couple of takeaways:
1. Supporting breastfeeding moms is good PR. I’m serious. You know that international breastfeeding symbol, the one that businesses can put in their window to let women know that it’s a breastfeeding-safe zone ?
When I was a first-time mom toting a newborn around, navigating a brand new world and unsure of what reactions I’d get to my discreet but public nursing, these stickers reassured me that someone had my back. Of course these stickers might not have prevented anyone from harassing me as I ate breakfast with my right hand and cradled my baby’s head with my left, but they at least reassured me that the employees wouldn’t kick me out or demand that I cover up.* Stump is old enough now that I rarely nurse in public, but for the rest of my life I imagine I’ll see these stickers as a kind of endorsement, a sign that this business respects women and shares some of my fundamental values.
In the end, Starbucks got some decent press around this incident. The original Facebook post that featured this story has already collected 27,508 likes and 1,759 shares. Lactivists are loyal customers. Trust me, you want them with you, not against you.
2. Don’t hate the asshole; love the underdog. Who is this awesome teen barista, and how did he get so wise? If I had stood behind the complainer in line, I would have turned red in the face and called her out. In our North American culture, I see breasts featured everywhere all the time to sell things like beer and shoes and video games, but somehow when they’re used to feed an infant they’re suddenly “disgusting”?
But our barista, in a flash, knew that there was nothing to be gained from engaging with this woman directly. He focused his energy on giving a mom and her baby the compassion they needed. And that, I’m learning, is what nursing advocacy should be all about.
*As a first-time mom, I did buy a hooter hider and used it occasionally for the first month or two, but in the end, there are some reasons why covering up doesn’t work for me and many of the other moms I know.
a. My nipple is bare for less than a second. I’ve never caught anyone looking at it. Apparently, the vast majority of people have the discretion to look away.
b. It’s a nipple. So what?
c. I actually kind of need to see what’s going on down there.
d. It seems kind of weird to hide your baby under a piece of fabric.